CABLE-TEC 2011: TV services using HTML5 bring targeted opportunities; replace proprietary tech?

By Rob McCann

ATLANTA - Video content with in-band signaling, timed text tracks, and local ad insertion sounds pretty much like any traditional TV service. However, when it’s delivered as a multidimensional, multimedia web page using a standard web browser and basic Java-script, it shows the raw potential of readily available and mature technologies to fully displace the complex set of traditional protocols and methods to do exactly the same thing. In short, proprietary set top boxes and user interfaces may be replaced with simple web pages. This was the nature of the Cablelabs’ "TV Services Using HTML5" demonstration in the Cabelabs booth...