Cable-Tec 2008: Rogers sticks with Cisco for SDV

PHILADELPHIA - Rogers Communications and Cisco said today the big Canadian MSO will use Cisco’s switched digital video system for its Ontario customers. As Cartt.ca first reported in January, Rogers has already said it will launch the bandwidth-saving technology this year. With the accelerating rollout of advanced, bandwidth-hungry digital services, such as high-definition and video on demand, SDV helps operators more efficiently utilize bandwidth, while priming their site operations for next-generation advanced services and new revenue-generating opportunities. Mainly, SDV allows operators to send only requested digital channels to its customers set top boxes, rather than all channels at once. The technology...