WASHINGTON, DC – Two plenary sessions featuring high level cable industry technology and marketing executives will highlight The Cable Show ’09.
The technology session, called ‘Cable Technology and the Platform for Change’, will see senior technology and strategy executives from various cable companies, including Rogers’ chief strategy officer Michael Lee, share how they’re preparing their technology platforms to serve new consumer demands while leveraging existing investments in plant, performance and potential.
‘Welcome to the Jungle: Marketing to Win’, is the name of the marketing session which will focus on communicating to consumers cable’s value and evolving product in a highly competitive environment. This panel will be produced in partnership with the Cable & Telecommunications Association for Marketing (CTAM).
The 58th annual convention and international exposition of the National Cable and Telecommunications Association (NCTA) will be held at the Washington, DC convention center from April 1 – 3.
For more information or to register, visit www.thecableshow.com.
