CABLE SHOW 2013: TV Everywhere invisible to many consumers

WASHINGTON, D.C. – Despite the launches of dozens of TV Everywhere offerings in recent years in the U.S. and Canada, few consumers appear to know about these offerings yet. In the latest study conducted by Parks Associates, just 26% of U.S. consumers said they knew that their pay TV provider offered multi-screen video service. Although this figure is up from 18% a year earlier, almost three-quarters of consumers are still not aware that they can access video content on multiple devices. Brett Sappington, director of research for Parks Associates, blamed the low consumer awareness mainly on a lack of marketing...