Cable Show 2010: "Wireless is useless if you're hitless," agree the CEOs

LOS ANGELES – The film Avatar was world renowned for its technological leaps forward in computer animation and 3D filming, but according to senior executives at The Cable Show on Wednesday, it would have been nothing without its fantastic story.“It’s about storytelling. About engaging the audience and finding exciting, vibrant, thrilling ways to interest and involve an audience emotionally,” said Tom Rothman, president and CEO of Fox Filmed Entertainment.“The fundamentals, storytelling, are the same... when watching Avatar or consuming and episode of Family Guy on a mobile phone.”“Content is everything,” added CBS president and CEO Leslie Moonves.The panellists, which also...