Cable Show 2009: Starz unveils direct-from-linear VOD "enteractive" link

WASHINGTON, D.C. – Premium movie service Starz today launched "Enteract Now," a new service that gives viewers the ability to instantly link from a movie they are watching on the linear service to the on demand version of the same movie. Robert Clasen, chairman and CEO of Starz, demonstrated Enteract Now in CableNET, a technology showcase co-sponsored by CableLabs and the National Cable & Telecommunications Association (NCTA) at The Cable Show ‘09 in Washington, D.C. Dr. Richard R. Green, president and CEO of CableLabs, and Brian Roberts, chairman of CableLabs Board of Directors and CEO of Comcast Corporation, joined Clasen...