FENELON FALLS, Ont. – Independent cable operator Cable Cable is about to alter how it offers digital cable to its customers.
The 4,000-customer system is currently offering digital cable to its customers through the popular, if not beloved, HITS QT setup but will soon switch to an all-digital DVB Standard cable television system from Toronto’s Think Broadband.
Think will provide Cable Cable with digital head-end, software and installation expertise as well as basic, high definition and PVR cable boxes. Cable Cable Inc. will be able to provide their customers with all the cable features and options usually available only in major cities.
"When they first came in and said we can offer you all this and a choice of box manufacturers, too, I thought it was too good to be true at first," Cable Cable general manager Mike Fiorini told Cartt.ca.
The advantage for the small cable operator is that this particular setup "does not have us married to the manufacturer’s whim," says Fiorini. "We are fully independent from what has historically proven to be a financially burdening process."
"With the conditional access technology provided by Conax AS, we have been able to package a complete solution for independent cable operators in ‘non-urban’ markets of Canada," said Think’s vice-president marketing Brent Smith. "We have been able to do it cost effectively, thanks to the DVB Open Standard which is already in operation in 76 countries, and which takes advantage of cost efficiencies available from the Asian set top box market."
Work on the Cable Cable upgrade will begin immediately.
