CAB Day Two: Cable pushes broadcasters on VOD

ONCE THOUGHT OF as the video rental store in a box, video on demand is now something completely different. TV shows, clips, instructional videos, and original content are all growth drivers of the service and while some Canadian broadcasters have been leaders in bringing their product to the video on demand platform, more is required, David Purdy, VP TV for Rogers Cable told the audience at the second personalized programming session on Monday, this one on VOD. While saying that about the only thing that won't be available on demand is live sports, Purdy urged broadcasters to take a leap...