CAB Day Two: Brands, packaging, will drive mobile video, but where's the profit?

AS A BIT OF A GIMMICK, the moderator of Monday's personal programming session on mobile video held up a recently released Palm Treo 700wx running on the Bell Mobility EVDO network. Linked into his PVR at home in Ontario using a Slingbox and the Sling Mobile software, the Treo ably displayed the Sunday Night Football game on the device. Turning to the panel, the smart alecky moderator (that would be your humble author, actually) asked the panel, "If I can do this with a $300 Slingbox, why do I need you guys?" Those "guys" were from Telus, Bell, The Weather...