OTTAWA – The Canadian Association of Broadcasters (CAB) is building a new radio marketing and advocacy bureau designed to help promote the medium to advertisers.
The CAB said Monday that its new radio marketing and advocacy organization will commission research and develop presentations focusing on radio’s successes in providing efficient results for advertisers. The job posting for an executive director is available here on the Cartt.ca job board, and the CAB said that it expects to have a team in place by this spring.
“The new team will provide information on radio that demonstrates clearly to national, regional, local clients and media agencies the radio advantage”, said council chair and Corus Radio president Mario Cecchini, in a statement. “We know that radio continues to be a most effective means of reaching Canadians of all age groups and delivering audiences to advertisers with enviable results. We know that whether it is a stand-alone medium or part of a multi-platform campaign, radio is an extraordinarily efficient medium.”
The CAB CEO Radio Council represents more than 500 AM and FM radio stations across Canada, in major, medium and smaller markets, in the French and English languages.
