CAB CONVENTION: Personal media is changing the landscape

WINNIPEG – The media supply chain is irrevocably more complicated and potentially scary for Canadian broadcasters, according to two sessions on personal media on Monday at the Canadian Association of Broadcasters’ annual convention. The morning session was called “Personal Media Models: Who will supply the media-savvy consumer” and the afternoon session was entitled: “New Models, New Rules: Managing the personalized media revolution.” On demand technology of all sorts, delivered from all platforms, is irrevocably altering the way media companies do business and on demand, specifically wireless on demand, content was front and centre for panelists as they discussed how best...