‘Buy Canadian’ campaign getting vocal support, but still early for media: Corus

By Ahmad Hathout Corus co-CEO Troy Reeb said Friday the media company has received favourable feedback from Canadian advertisers about a campaign to encourage the movement of their ad spend away from foreign streamers and toward Canadian platforms as the “Buy Canadian” movement sweeps the nation. “We are hearing lots of intent from Canadian advertisers to try to support these goals,” Reeb said on the company’s fiscal second-quarter conference call. “But there's always a gap between intent and action. I think it's too early to say if this is a meaningful shift. “I think the entire industry needs to continue...