Bundles, demographics, help Vidéotron maintain subscribers, despite price increases

By Ken Kelley

TORONTO – “There’s no doubt in our minds that the power of the bundle is true and helps us in grabbing more market share,” said Quebecor’s Jean-François Pruneau Wednesday during Scotiabank’s Telecom, Media and Technology Conference held in Toronto.“This is an infrastructure business. The more the company has, the more savings we can realize and pass onto the customer. Vidéotron has a strong reputation of being innovative about services, but also about the way we approach the customer dynamic with respect to promotions and value add,” said the broadcaster, cable company and wireless operator’s CFO.“Whether you’re talking about services like...