Broadcasters, ratings agencies, resolve to revise ratings

OTTAWA – While all around us changes in terms of technology and available platforms – and how we all use them to consume media – the way television and radio audiences are measured is facing just as much upheaval. During a couple of sessions at the Canadian Association of Broadcasters annual convention here in Ottawa, broadcasters, advertisers, and those charged with counting and breaking down the data, expounded on their visions of the future of ratings. Broadcasters want better measurement – the currency they use to lure advertisers to their product. Advertisers want that too and are increasingly demanding to...