Radio / Television News

Broadcasters love elections

TORONTO – Maybe a series of minority governments in power only for about 18 months or so is something broadcasters might wish for.Federal election advertising spending in the second quarter show total national ad spending on radio grew by over 10% during this period (December 2005 to February 2006). The data was released Wednesday by Canadian Broadcast Sales (CBS), a national sales firm representing approximately 60% of all Canadian radio stations, owned by Rogers Media and Corus Entertainment. In the second quarter, the top five categories by growth on CBS-represented stations were: Printing/publishing 409%; governments/federal/provincial 229%; beer/wine/coolers 149%; medicines 132%;...