Cable & Telecom

BroadbandTV unveils advertising agency program to support Covid-19 relief efforts

VANCOUVER — Content distribution platform provider BroadbandTV Corp. (BBTV) announced Wednesday a new advertising agency program for companies supporting Covid-19 relief efforts. BBTV, the second largest video property measured by unique viewers across the top 12 countries in the world, says it will commit a percentage of client advertising spend to organizations that are providing support and relief to those impacted by the Covid-19 pandemic. The funds can be applied directly to the World Health Organization (WHO), Feeding America or Canadian food banks. Alternatively, clients can use the funds to further extend the reach of their messaging, says the news...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.