VANCOUVER — Media tech company BroadbandTV (BBTV) today announced it signed agreements with several international gaming content partners which will expand BBTV’s global footprint with an additional 217 million monthly views, according to the company.
BBTV’s new gaming partners include L’étoile Noire, Acenix, Games EduUu, Mustafa Game Over and VinhMC, who collectively have more than 23 million YouTube subscribers.
“International expansion is an important driver of BBTV’s overarching growth strategy and these latest partnerships demonstrate our ability to deliver value to content owners around the globe in one of the largest, and most engaging content verticals,” said Ali Adab, vice-president of content and partnerships at BBTV, in a press release.
“Global TAM (total addressable market) for gaming revenues is forecasted to reach nearly $160 billion in 2020, surpassing books, music and movies,” added Shahrzad Rafati, chairperson and CEO of BBTV, referring to a May 2020 report from Newzoo. “We are proud to grow our diversity of content, including this dynamic group of international content owners in the gaming vertical. BBTV’s gaming content partners command some of the largest audiences globally, and we’re poised to benefit from this as advertisers continue to shift their advertising dollars to this highly sought-after segment.”
L’étoile Noire (1.24 million YouTube subscribers, 16.8 million monthly YouTube views) is the sixth largest gaming creator in France. A thought leader on the game Fortnite, he regularly publishes insights to his engaged community on the latest Fortnite news, game updates and its merchandise store.
Acenix (4.2 million YouTube subscribers, 50 million monthly YouTube views) is one of the fastest growing gamers in the Spanish-speaking world and is the 19th largest YouTube gaming creator in Spain.
Games EduUu (8.75 million YouTube subscribers, 54.6 million monthly YouTube views) is the 12th largest gaming creator in Brazil, and one of the fastest growing in the gaming content category.
Mustafa Game Over (Mustafa Jamal) is the largest Minecraft gaming channel in the Middle East and North Africa (MENA) region with an average of more than 1 million views per video (8.13 million YouTube subscribers, 81.2 million monthly YouTube views).
VinhMC (853,000 YouTube subscribers, 14.1 million monthly YouTube views) is a popular gamer from Vietnam known for his humorous Minecraft walkthroughs and commentary.
BBTV provides management, distribution and monetization solutions to content owners across a range of services. Gaming is just one of the popular and high-growth content verticals at BBTV, with others including entertainment, music, kids and family, and sports.
For more information, please visit www.bbtv.com.
