VANCOUVER — Media tech company BroadbandTV (BBTV), which provides distribution and monetization solutions to content owners, today announced the launch of a mobile gaming app, TheOdd1sOut: Let’s Bounce, in partnership with James Rallison, creator of the popular TheOdd1sOut YouTube animated channel (15.9 million subscribers).
“Today’s announcement is an excellent example of how the BBTV platform drives value to major influencers and content creators,” said Shahrzad Rafati, chair and CEO of BBTV, in a press release. “We believe we have built an app that truly reflects James’ world and believe his loyal fans will love it. BBTV’s scaled reach and engaged audience allows for a unique competitive advantage given its ability to promote apps, with a low cost per install while achieving strong commercial results.”
Mobile apps are core to BBTV’s margin expansion strategy, says the press release. The mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further drive revenue for both BBTV and its content owners. The gaming apps are monetized through advertising and in-app purchase revenues which BBTV shares with the content owner.
Previous BBTV mobile gaming app releases include Morgz Ultimate Challenge, Stephen Sharer’s Rocket Slide, Burrito Blast by Mariale, Dobre Dunk, Fernanfloo, and Spy Ninja Network.
“BBTV has achieved notable success in terms of user satisfaction with our mobile gaming apps holding an average user rating of 4.8/5 stars,” said Lewis Ball, vice-president of strategy at BBTV. “The team’s success comes from our ability to develop and publish interactive mobile gaming apps across multiple platforms that activate captivated audiences and drive revenues for BBTV and its content owners. This is a major growth vector for BBTV as a whole.”
TheOdd1sOut: Let’s Bounce mobile app is available now on the App Store and Google Play.
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