BroadbandTV launches new program for socially conscious clients

VANCOUVER – BroadbandTV, an enabling platform for content owners, announced Friday Voices of Colour, a new socially-conscious program which will target brands and advertisers looking to support BBTV's creators of color while tapping into multicultural consumers. According to Google research, people are more likely to consider or purchase products after seeing ads they believe are inclusive or diverse, says the BBTV press release. “On average, 64% of consumers have taken action after seeing an ad they consider to be diverse, and this percentage is even higher with minority groups; Latinx+ (85%), Black (79%), Asian/Pacific Islander (79%), an average of 82%....