Branded Content Television debuts at Banff World Media Fest

TORONTO – Carmen Lago, former director of brand partnerships at Bell Media, announced the launch a new venture called Branded Content Television on Monday during the opening day of the Banff World Media Festival. BCT will work with clients to and also partner with networks and production companies to create content that weaves a client’s brand into the storyline. In addition to creating original content, the company will work and partner with brands to identify, package and negotiate the right content and media deals in order to deliver a higher ROI than through traditional media ad buys. Lago will be...