Radio & Television

Boomers, Millennials both embrace media technology, but use it differently: MTM

- OTTAWA – While different generations use and adopt technologies in different ways, both Boomers and Millennials are avid users of the Internet and wireless, according to two new studies from Media Technology Monitor.The studies examined the media technology adoption and use of Boomers (aged 47 – 67 years) and Millennials (18 to 33 year olds).  While the younger tech savvy generation often act as the early adopters, the older more affluent generations can push pricey technologies in to the mainstream.Profile of Boomers’ media technology adoption and use:- Younger Boomers are among the highest income earners, giving them more disposable income to...