TORONTO – CTV-owned Business New Network (BNN) is airing live commercial spots for its advertiser Scotiabank. Spots promoting the bank's online investing service Scotia iTRADE are airing every hour of the business day, live from the Scotia iTRADE Investor Information Centre in downtown Toronto on March 10 - March 11. The 90 second spots focus on the “value and functionality” of the service using live client testimonials and interviews with employees and executives, said the press release. The service is a re-brand of E(*)TRADE Canada which Scotiabank acquired last September. “This initiative clearly demonstrates the creative, out-of-the-box approaches that BNN offers...
