Radio / Television News

Blue Jays bandwagon crowded on TV and social media

TORONTO - Fan interest in MLB’s Toronto Blue Jays has exploded since a series of player trades helped vault the team into the playoff race, according to data from IPG Mediabrands.The marketing and advertising entity says that the Blue Jays were getting an average of 4,246 Tweets per game day prior to the trades, which has jumped 270% in the post trade period to an average of 15,712 Tweets per game day. The peak in Tweets happened on July 30, when the trade for pitcher David Price was announced, with 34,381 Tweets in a single day.The bandwagon jumping has also extended to...