Blue Ant PNI reduction request ‘unprecedented,’ would harm system: creatives

By Ahmad Hathout Media company Blue Ant’s request to reduce its obligations to programs of national interest (PNI) from 13.5 to five per cent of annual revenues is “unprecedented” and would spell the loss of an important contribution to the content production system, creatives are saying in submission published Tuesday. The Directors Guild of Canada (DGC) said in an opposing submission to Blue Ant’s July request that the Toronto-based company’s PNI spending is essential to independent productions and the expression of diversity of Canadian and indigenous talent. “Blue Ant’s historical PNI report is a testimony of the broadcaster’s important contribution...