TORONTO – Blue Ant Media, owners of comedy channel Bite TV, and Mondo Media have teamed up with YouTube on a new animated comedy program in Canada.
Bite on Mondo is an animated comedy shorts pitch for content targeted at teens and young adults. Combining Mondo’s audience on YouTube as well as Blue Ant Media’s television and digital reach in Canada, the program is designed to discover breakout animated content using a unique pipeline to source, finance, test, and grow properties that will resonate both on and off YouTube.
Beginning January 15, 2014, Bite on Mondo will accept pitches from college kids, professional writers, comedians and small indie production houses to larger Canadian animation companies. The initial roster of 30 pilots will be funded by Bite on Mondo and then tested, measured and evaluated on YouTube by popularity, audience feedback and suitability for scaling into multi-episode orders or longer formats. Creators looking to fill one of the 30 pilot slots can find more details here.
After the content has been produced and shared with subscribers to Mondo’s YouTube channel, some will be chosen to air on Blue Ant’s Bite TV here in Canada.
“This collaboration between Blue Ant and Mondo is a testament to the innovation both parties bring to the table in finding up-and-coming talent through emerging platforms,” said Simon Foster, Blue Ant’s SVP digital publishing and business development, in the news release. “YouTube is the perfect testing ground for finding out what resonates with comedy fans coast to coast.”
