Blue Ant recruits VP brand strategy, fan engagement

TORONTO - Blue Ant Media has named Laura Pearce to vice president, brand strategy and fan engagementWith over 15 years of digital marketing experience in the media and technology industries, Pearce was most recently at AOL Canada where she oversaw marketing and communications for their consumer and trade brands including The Huffington Post Canada, AOL.ca, StyleList Canada, Kitchen Daily Canada, Parentdish and AOL’s Platform products including Adap.TV. Prior to that, she held roles at Postmedia, Autotrader.ca and Dell Canada.In her new role, which began Monday, Pearce will lead marketing strategy for Blue Ant’s roster of consumer brands to build greater engagement and affinity...