Blue Ant partners with IRIS.TV to enable video-level contextual advertising on FAST channels

TORONTO – Blue Ant Media announced Tuesday it is partnering with content data platform IRIS.TV to enable advertisers to contextually target audiences at the video level on Blue Ant’s global suite of free, ad-supported streaming TV (FAST) channels. “As an IRIS-enabled partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers to activate campaigns with unparalleled content transparency through A.I.,” reads a Blue Ant Media press release. This partnership complements the initiatives that Media Pulse, a Blue Ant company, has made in contextual targeting across the Canadian marketplace,...