TORONTO – Blue Ant Media’s music and lifestyle brand AUX has thrown its support behind a new video series called the Scion Sessions that features emerging visual artists, filmmakers and bands that connect innovative artists with progressive listeners.
The branded content series includes ten original videos featuring up and coming Canadian musicians, and will be released on the Scion Sessions custom YouTube channel and followed by a broadcast on AUX. The AUX digital editorial team will also publish articles to coincide with the release of the videos and provide further context on the featured musician’s journey.
“Scion Sessions is an innovative program that establishes credibility and social currency for the forward-thinking car brand and also demonstrates on-going support for the arts community,” said Ryan Fuss, SVP media solutions for Blue Ant Media, in the news release. “We love working with Beyond Marketing and Scion to create unique content marketing programs that engages music fans.
