Blue Ant Media acquires Media Pulse

TORONTO – Blue Ant Media announced today it has acquired Media Pulse, “the exclusive connected TV (CTV) marketplace in Canada which delivers measurable advertising strategies and enhanced revenue opportunities for both media buyers and publishers,” a press release says. Media Pulse has a focus on aggregating and curating popular, broad and niche connected TV apps, platforms and multichannel video programming distributors (MVPD). The company’s “CTV exchange is powered by Column6, an ad platform built for advanced CTV publishers across the Americas,” the release explains. “In addition to Media Pulse, Blue Ant Media uses Column6 for CTV ad serving and ad...