Blue Ant flips AUX for the A.Side

TORONTO - Blue Ant Media has ditched its music and lifestyle brand AUX in favour of a new millennial-targeted music initiative known as A.Side.Launching this spring, A.Side will be a digital-first, multi-platform offering designed to spark and feed conversation with fans through digital publishing platform OntheASide.com, social media (Facebook/Snapchat @A.Side) and a national television network.Blue Ant Media will oversee digital editorial and TV programming while Shed Creative Agency will manage sponsorships and branded content for all platforms, reads the news release. Universal Music Canada will co-develop original content via guest posts, social takeovers and live performances, for distribution across all...