Toronto-based Blue Ant Media announced Tuesday that it has agreed to a “multi-faceted” partnership with free ad-supported streaming service Pluto TV in the United States, which includes two of Blue Ant’s FAST channels, Love Nature and Homeful, each premiering as dedicated channels later this fall.
“The deal marks the first Blue Ant Media FAST channel launch on Pluto TV in the U.S., expanding their existing channel partnership across Canada, the UK, Latam and EMEA for channels, Homeful, HauntTV, NatureTime, Declassified, Love Pets and Total Crime; and significantly builds on their prior content licensing partnership in the U.S.,” a press release said.
The Pluto TV deal includes a multi-genre content licensing package.
“The deal showcases Blue Ant Media’s combined channels and distribution capability with a diverse range of content solutions for its audiences ranging from curated channels to on-demand programming for Pluto TV’s U.S. audiences,” the release added.
Love Nature includes wildlife and nature programming, while Homeful includes real estate, renovation and transformation series.
