TORONTO – Channel Zero’s new all-business channel Bloomberg TV Canada, today announced the launch of its latest Canadian program, Bloomberg North, a 30-minute show airing weeknights at 6pm and 9pm ET.
Starting this week, the show will deliver analysis on local and global business news to over six million Canadian households. The channel is available on nearly all carriers, except for Bell Canada’s Bell Fibe and Bell satellite TV.
Bloomberg North’s anchors (pictured) will be Amanda Lang, Pat Kiernan and Rudyard Griffiths, “will explore the top headlines driving business and speak with industry leaders and decision makers impacting the global economy. Bloomberg North will re-air on weekends and full shows will be made available online at bloombergtv.ca,” reads the press release.
“Bloomberg North offers a rare format – it’s a news series hosted by a different anchor each night. Every evening offers viewers the benefit of a unique presentation style and personality,” said Michael Bancroft, executive producer at Bloomberg TV Canada.
Mondays will see Griffiths focus on how geopolitics moves markets and investing. On Tuesdays, Amanda Lang will tackle the biggest economic stories in a debate-style and on Wednesdays Lang will interview the top influencers in the world of business. Kiernan will delve into the latest and greatest business trends, live from New York and Fridays will be a best-of-the-week show.
Since launching in November 2015, Bloomberg TV Canada has attracted notable guests to its debut show The Daily Brief with Pamela Ritchie, including Stephen Poloz, Bharat Masrani, Andre Desmarais, Bill Morneau and Dominic Barton, reads the release. The channel’s schedule also delivers content from the network’s global feed, including Bloomberg’s flagship morning program Bloomberg GO, Bloomberg Surveillance hosted by Tom Keene, and Bloomberg Markets, which provides in-depth global markets coverage.
“Early viewership numbers indicate strength in the morning,” said Chris Fuoco, VP sales and marketing at Channel Zero. “In the few months we’ve been on air, we are gaining ratings momentum and are catching the incumbent business news channel faster than anticipated. We’re also very happy to report that as of March 1st, Bloomberg TV Canada will be available in Quebec on Videotron, bringing the channel‘s reach upwards of 7.5 million households nationally.” That incumbent business news channel is Bell Media’s BNN.
