TORONTO – New Canadian business and financial news television channel Bloomberg TV Canada launched Tuesday in more than six million Canadian households.
An exclusive partnership between independent Canadian media company Channel Zero and Bloomberg Media, the new channel combines Canadian content and original programming with Bloomberg’s international news gathering to deliver high quality business, markets and economic coverage in Canada and around the world.
In addition to original shows such as The Daily Brief, hosted by Pamela Ritchie, and Bloomberg North, scheduled to begin in the first quarter of 2016 featuring Amanda Lang, Bloomberg TV Canada will also deliver content from the network’s global feed, including flagship morning program Bloomberg <GO>, plus Bloomberg Surveillance and Bloomberg Markets.
Bloomberg TV Canada is available now through TV service providers including Rogers (Ontario and Atlantic) channel 81/187, Cogeco (Ontario) 817, Telus 817, Shaw 141, Sasktel 368, MTS 1146, Eastlink 664, and Shaw Direct 510 (Classic) and 153 (Advanced). The network will soon be available on Videotron and Cogeco in Quebec.
Bloomberg Canada’s Twitter handle will be switching from @BBGCanada to @BloombergCA later this week.
“More than 360M households around the world have access to Bloomberg Television, and we are pleased to be able to bring this service to more viewers here in Canada,” said Channel Zero president Cal Millar, in the announcement. “The launch of Bloomberg TV Canada will greatly impact how Canadian companies tell their stories within Canada as well as to Bloomberg TV’s global audience. We are delivering the total perspective to our viewers: unparalleled access to the global business stage, coupled with an in-depth look at business and financial issues that are uniquely Canadian.”
“Bloomberg’s global multi-platform presence is unrivalled in the consumer media industry and bringing Bloomberg TV to Canada is an important step in our strategy to expand our international footprint,” added Bloomberg Media CEO Justin Smith. “In the past few years, we've formed local television partnerships in Mexico, Malaysia, Philippines, Bulgaria, Mongolia, India and other countries. Today's launch of Bloomberg TV Canada cements our position as the news and information destination for business decision makers in Canada."
