BlackBerry signs three-year deal, becomes MLSE's computing partner

TORONTO – Maple Leaf Sports & Entertainment (MLSE) announced a three-year marketing partnership with BlackBerry Tuesday to collaborate on the development of a range of new apps that will enable MLSE-owned teams to connect with fans by sharing information and updates. The partnership names BlackBerry as the official mobile computing partner of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). The BlackBerry brand will also be featured prominently in and around the Air Canada Centre in Toronto. BlackBerry and MLSE will work together to develop BBM channels and a range of apps native to the BlackBerry 10 operating...