WATERLOO — A new study from video quality measurement and optimization specialist SSIMWave of Waterloo, Ont., finds the media industry lacks a clearly defined picture of how bitrate optimization impacts the viewer experience and suggests a consistent, objective standard is needed. The study is based on a survey of 300 OTT providers, broadcasters and multichannel video providers. The survey was conducted by streaming industry expert Dan Rayburn, a Frost & Sullivan analyst, on behalf of SSIMWave. The survey showed wide variations in the methodologies used by respondents to understand bitrate optimization and in how metrics are collected. While more than...
