Bite TV launches new look aimed at 18-49 male demo

TORONTO – The comedy specialty channel Bite TV has rebranded with a new look to reposition the channel to a core demo of 18-49 year old males. The new look, which is being rolled out on-air, online and in campaign elements, introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing. As well, key imagery from Bite’s programming is presented in black and white with key elements highlighted in yellow or purple for...