TORONTO – The comedy specialty channel Bite TV has rebranded with a new look to reposition the channel to a core demo of 18-49 year old males.
The new look, which is being rolled out on-air, online and in campaign elements, introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing. As well, key imagery from Bite’s programming is presented in black and white with key elements highlighted in yellow or purple for a dramatic yet humorous look and feel.
“Our goal with the rebrand was to target the niche 18-49 male demo who like comedy,” said Jennifer Mason, Director of Marketing and Communications, Blue Ant Media, which owns Bite TV. “Through a natural evolution of the brand, we geared the new identity to this audience, bringing a fresh perspective to the fantastic comedic content Bite offers.”
Blue Ant Media’s national campaign to support the rebrand includes a large subway domination of Toronto’s TTC transit system, sponsored posts on Buzzfeed.com, satellite radio commercials on Sirius XM’s Laugh Attack channel, and print ads in Vancouver, Calgary, Toronto editions of Metro. Additional campaign elements include targeted Facebook ads and Youtube pre-roll.
Viewers in western Canada can access a free preview of Bite starting today Telus (channel 186), Shaw Cable (check your local channel number), Shaw Direct (Channel 368 Classic and Channel 8 Advanced), and SaskTel (Channel 162).
