TORONTO - Comedy-focused specialty channel Bite announced Wednesday it will unveil a new look this fall. “With the growing traction of a young male audience with Bite, it was a natural evolution to redefine the look of the brand to build on that success,” says the press release. The refreshed brand will include updated on-air channel IDs and interstitials, along with a refreshed website. Branding consultancy AmoebaCorp is leading the change and will focus on the channel’s core male-skewed 18-34 demographic while not alienating it’s growing female audience. “We are thrilled to work with AmoebaCorp as we evolve the Bite...
