Big push for big ratings on big tournament

TORONTO – TSN has launched a huge multiplatform ad campaign in support of its coverage of the of the 31st IIHF World Junior Championship. On-air testimonials from NHL stars (and former World Junior tournament standouts) Joe Thornton and Chris Pronger, a massive three-piece billboard at Yonge/Dundas Square in downtown Toronto (pictured below), a grassroots promotional stunt, and a two-week national print and radio campaign highlight TSN's multifaceted marketing plan for the network's coverage, which also includes radio and online pushes. TSN’s goal is to capture the excitement, passion and anticipation of the popular annual hockey holiday tradition,” says the company....