OVER THE NEXT FIVE YEARS, the majority of CE devices purchased, including digital TVs, Blu-ray players and gaming consoles will be web-enabled, with 137 million devices shipping in the U.S. in 2014, predicts market research firm In-Stat.
Right now there are just 30 million U.S. broadband households currently viewing some form of online video on the TV and in addition to downloading digital video, close to 90% of those households also stream online video to the TV, says the company’s recent report.
“The future will be a hybrid environment in which consumers will get their digital entertainment from both pay-TV and online sources,” said Keith Nissen, principal analyst. “Digital entertainment will be viewed on a plethora of web-enabled devices, dictated by content type, source, location, and many other factors.
“However, the home big screen TV will continue to be the preferred device for consuming both broadcast as well on-demand video content.”
Some of the factors affecting the growth in web-enabled device shipments include:
• Within five years, over 11 million operator-provisioned hybrid STBs will be capable of delivering online video content directly to the TV.
• By 2014 there will be 57 million U.S. broadband households viewing full-length online video on the TV.
• Web-to-TV video content revenue will reach $17 billion by 2014.
• Among households viewing Internet TV at least once a week, the 45 to 54-year old age group saw the biggest percentage increase from 2009 to 2010.
Click here for more on the “Web-to-TV Gaining Momentum in the US” report.
