Big Earl goes big city, Camrose gets "better than Jack"

EDMONTON – Squeezed out of its niche by a couple of new stations in the market, Edmonton’s 96X became Big Earl today. Branded as the hit music alternative, Newcap Broadcasting’s 96X felt the ratings push from two recent launches in Edmonton, The Bounce 91.7 (the CHUM/Milestone-owned urban/Top 40 station launched in 2005) and Sonic 102.9 (OK Radio’s recently launched modern rock station). Both took some of the 96X’s younger audience with it, a fact borne out in the latest ratings.“We weren’t surprised by that,” Newcap Edmonton’s operations manager Rob Mise told www.cartt.ca this afternoon. “When the CRTC licensed those two...