Big broadcasters come together on new audience segments

TORONTO – It’s been a while in the works, but Bell Media, Corus Entertainment, Rogers Sports & Media, and Quebecor Media have announced an agreement in principle to adopt a common set of advanced advertising audience segments, thinktv announced today. Thinktv member companies are joining forces to adopt a shared set of 19 audience segments for advanced advertising on linear television. It’s not the full integration of Corus’ Cynch platform (which Rogers already uses and which Corus has been trying to get Bell on board), but it’s a good start. Please click here for the breakdown and explanation of the...