TORONTO – Shaw Communications is among the list of sponsors behind the latest season of reality game show Big Brother Canada when it returns to Corus Entertainment’s Global TV next week.
Other new sponsors include Air Transat, Wendy's, Hasbro, SkipTheDishes, and Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures' Tomb Raider movie. In addition to supplying a $30,000 grand prize gift card to the winner, principal sponsor The Brick returns for a sixth year as the exclusive #BBCAN home furnishing provider.
Shaw will reward all weekly ‘Head of Household’ winners by helping to deliver a video from home to connect them with their loved ones. Shaw, a corporate cousin of Corus, is also the presenting sponsor of After the Eviction, an exclusive weekly series hosted by Arisa Cox on Fridays at 10:00 AM ET and available across all social platforms.
"Heading into season 6, we made a commitment to work with our new and returning partners to deliver more organic and elevated integrations in and out of Big Brother Canada," said Corus Tempo VP Lynn Chambers, in the news release. "With the unique format of the series, these brands will directly impact the in-show experience for the houseguests, from challenges and tasks to rewards and prizing, while also reaching the series' extensive fan base in broadcast and across digital platforms."
Big Brother Canada premieres Wednesday, March 7 at 7:00 PM ET/PT, and continues to air Wednesdays at 7:00 PM ET/PT, Thursdays at 8:00 PM ET/PT, and Mondays at 9:00 PM ET/PT on Global.
