TORONTO – Reality game show Big Brother Canada returns to Shaw Media’s Global TV next month for its fourth season, complete with new houseguests and returning brands.
Furniture retailer The Brick returns to outfit the Big Brother Canada house in style, joining “premium” brand partners OxiClean HD Laundry Detergent and streaming service shomi. The houseguests compete for a grand prize of $100,000, a $25,000 gift card from The Brick, and an OxiClean prize pack valued at $10,000 that includes $500 of fabric care products and a $9,500 wardrobe makeover.
The show’s Head of Household will once again be able to watch one show or movie on shomi every week. In addition, The Brick is also sponsoring the very first Big Brother Canada Meme Maker where fans will have the chance to Meme funny moments throughout the season on BigBrotherCanada.ca.
"There is no better opportunity for brands than Big Brother Canada," said Shaw Media’s head of marketing ventures Barb McKergow, in the news release. "With non-stop action on multiple platforms, this series delivers a wide audience and unparalleled experience that our brand partners have come to expect from this dynamic format."
Big Brother Canada premieres on Global on March 2 at 9:00 PM ET/PT and airs Wednesdays at 9:00 PM ET/PT (Head of Household episode), Thursdays at 8:00 PM ET/PT (Eviction episode), and Sundays at 7:00 PM ET/PT (Power of Veto episode). Viewers who miss the premiere can catch up the next day on BigBrotherCanada.ca and Global Go.
Also returning is the Big Brother Canada Side Show, which premieres March 4 at 10:00 PM ET on Slice and March 5 at 8:00 PM ET on Global, as well as Big Brother Canada After Dark which airs seven days a week beginning March 4 at 3:00 AM ET on Slice.
