TORONTO – Reality game show Big Brother Canada returns to Corus Entertainment’s Global TV next week for its fifth season, complete with new houseguests and returning brands.
Big Brother Canada plucks a group of hand-picked strangers from their homes, sequesters them from the outside world, and places them inside a house outfitted wall-to-wall with cameras and microphones that capture their every move.
Furniture retailer The Brick returns to outfit the house in style, while Toyota and Kraft Peanut Butter step up as new season long partners. The show’s houseguests will compete for a grand prize of $100,000, a $30,000 gift card from The Brick, and a new 2017 Toyota ’86 sports car. Additional sponsors this season include Oreo Cookies, ParticipACTION, and Paramount Pictures’ Baywatch movie.
Season five premieres Wednesday, March 15 at 9:00 PM ET/PT and continues to air Wednesdays at 9:00 PM ET/PT, Thursdays at 8:00 PM ET/PT, and Mondays at 9:00 PM ET/PT on Global. Viewers who miss the premiere can catch up on Big Brother Canada following the broadcast the next day on GlobalTV.com and Global Go, while behind the scenes action is available through live feeds on BigBrotherCanada.ca
“Big Brother Canada offers an opportunity that big brands don’t want to miss, delivering them an unparalleled way to reach and engage audiences three times a week,” said VP of client marketing Barb McKergow, in the news release. “This year, we’re thrilled to partner with several fantastic sponsors for what’s sure to be a must-see season.”
