BEV going cross-country with Mission Possible HD education campaign

TORONTO – Flanked by some secret-agent look-alikes who were actually a Hollywood stunt team (below), Bell ExpressVu launched a pre-Christmas season campaign to educate Canadians looking to go HD. "Only half of Canadians with High-Definition (HD) televisions are getting the Full HD Experience and most don't know what they're missing," says the ExpressVu press release. That statement echoes some CTAM Canada research we reported on in late 2006. So, the country's leading DTH provider is taking the HD message to Canadians with the Full HD Tour. Bell ExpressVu is on a mission to show and tell Canadians the truth about...