TORONTO – Flanked by some secret-agent look-alikes who were actually a Hollywood stunt team (below), Bell ExpressVu launched a pre-Christmas season campaign to educate Canadians looking to go HD.
"Only half of Canadians with High-Definition (HD) televisions are getting the Full HD Experience and most don’t know what they’re missing," says the ExpressVu press release. That statement echoes some CTAM Canada research we reported on in late 2006.
So, the country’s leading DTH provider is taking the HD message to Canadians with the Full HD Tour. Bell ExpressVu is on a mission to show and tell Canadians the truth about HD. The tour launched today in Toronto and will be traveling across the country in the following months.
Bell ExpressVu full HD tour schedule
Harbour Square Park – Toronto — August 21
Harbourfront Centre — Toronto — August 22 & 23
C-Jazz – Calgary — August 28 & 29
PNE – Vancouver — September 1 & 2
West Edmonton Mall – Edmonton — September 5 & 6
Polo Park Mall — Winnipeg — September 9
TIFF – Toronto — September 13, 14 & 15
Cinefest – Sudbury — September 18 & 19
Georgian Mall – Barrie — September 21 & 22
Fairview Park Mall – Kitchener — September 24 & 25
Oakville Place Mall – Oakville — September 27
Dundas Square – Toronto — September 29 & 30
Ottawa Senators’ Game – Ottawa — October 6
Rideau Street – Ottawa — October 8, 9 & 10
Les Remparts’ Game — Quebec City — October 14
