WASHINGTON - "Bold ... Black ... Beautiful ... Confident" are just a few of the touchstone phrases motivating an all-new look and image campaign being unveiled by BET this week. “It's the most extensive graphic and attitudinal makeover ever by the network,” says the press release, and its timing coincides with the premiere of 25 Strong: The BET Silver Anniversary Special on Tuesday, November 1 at 9 p.m. ET/PT. The campaign launches with new television advertising on BET and other networks, along with print and on-line creative with leading trade magazines, web sites and African-American publications. "We're doing more than...
