MONTREAL and FT. LAUDERDALE – As the next step in the expansion of their online and mobile strategy, partners Stingray Digital and The Singing Machine Company announced Monday that the Karaoke Store has been optimized for smartphones and tablets.
The mobile release follows the 2015 launch of the Karaoke Store, an online store offering a catalogue of more than 12,000 karaoke songs. Users can now purchase and playback songs on their mobile devices in their account at the Karaoke Store, says the companies’ press release.
“Stingray continually invests in the development of its karaoke products and services. As such, we are thrilled to continue and build upon our successful partnership with Singing Machine to connect karaoke fans to high-quality content,” said Mathieu Péloquin, senior vice-president, marketing and communications at Stingray.
“As mobile technologies become ubiquitous, digital platforms can no longer take a one-size-fits-all approach. A significant number of Karaoke Store users expressed the desire to access our karaoke products and services through mobile devices. This launch will go a long way to improving their online experience.”
Combined with the BlueTooth feature available on most Singing Machine karaoke systems, this improvement to the Karaoke Store allows consumers to sing karaoke and create their personal karaoke libraries on the device they want – whenever and wherever they want, says the release. Stingray and Singing Machine are dedicated to helping consumers spend more of their time singing and less time switching out karaoke CDs.
