Bell announced last week the extension of its long-standing partnership with the Canadian Olympic Committee (COC) through the 2032 Olympic Games.
With the renewal, Bell remains the official telecommunications partner of Team Canada for the 2026, 2028, 2030 and 2032 Olympics.
For nearly three decades, Bell has supported Canadian athletes through its Bell Athletes Connect program in partnership with the COC, Canadian Paralympic Committee and Samsung. The program provides free phones and mobile plans to Team Canada, helping athletes stay connected with family, friends, coaches and fans.
As part of its renewed partnership with the COC, Bell is launching Bell Starting Line, a new Bell for Better initiative that introduces children ages 8 to 14 years old to a range of Olympic sports, focusing on underrepresented and newcomer communities across Canada, Bell said in a Thursday press release. The first Starting Line event took place in Toronto on Saturday, and Bell said another event is planned for Montreal.
“For almost 30 years, Bell has proudly stood behind Team Canada athletes, helping them stay connected on their journey to Olympic glory,” said Mirko Bibic, president and CEO of BCE and Bell Canada, in the press release. “We’re thrilled to extend our partnership with the Canadian Olympic Committee through 2032. And with Bell Starting Line, we’re providing young newcomers to Canada the opportunity to experience the benefits of sport, while making new connections.”
“We are thrilled to continue our longstanding and impactful partnership with Bell,” said David Shoemaker, CEO and secretary general of the COC, in a statement. “Bell Starting Line is a tremendous example of our shared commitment to Canadian athletes, and an important step in the COC’s commitment to get 1 million more young people engaged in sport. This renewed partnership will make a real difference for athletes across the country at every stage of their Olympic journeys.”
